
Reverse Chimney Pavillion
A breath of fresh air: Reverse Chimney Pavilion by Carbon Craft Design
Humanity has reached to greater capabilities today especially
post industrial revolution which encouraged the migration of
diverse people to prospering cities. All this migration and
industrial growth resulted in inevitable Air Pollution. With
urban cities becoming an Eden garden for artists, creative
thinkers and doers, we aim to make a statement that - Climate Change can be reversed if we solve this problem together as a community of diverse people.

The Reverse Chimney Pavilion: Reimagining Pollution with Design
The Reverse Chimney Pavilion is a radical rethink of one of the most recognizable symbols of industrial pollution the chimney. Instead of expelling toxic air, this pavilion draws in air pollutants, filters them, and releases clean, breathable air back into the environment. Still in the research and development phase, the concept aspires to contribute to cleaner air and healthier cities through a blend of architectural innovation and environmental responsibility.
Rethinking the Symbol of Pollution
Historically associated with the peak of industrialization, chimneys have come to symbolize unchecked carbon emissions and environmental degradation. The Reverse Chimney turns this association on its head by inverting the chimney’s function. Rather than being a source of pollution, the structure actively works to reduce it transforming a symbol of environmental damage into an icon of ecological repair.
This conceptual pivot is not only functional but also metaphorical—reflecting the idea that climate change, while severe, is not irreversible. By shifting the role of the chimney from emitter to cleanser, the pavilion proposes an alternative narrative: one of renewal, collective effort, and sustainable design.


Architectural Influence from Traditional Wind Catchers
The pavilion’s design draws inspiration from ancient wind catchers—architectural elements historically used to cool buildings naturally in hot, arid climates. These vertical structures, with openings oriented to capture prevailing winds, used passive cooling techniques to ventilate spaces without mechanical systems.
The Reverse Chimney integrates similar principles, with tall vertical elements and angled openings that optimize wind flow. This passive design reduces energy demand while enhancing air circulation, creating a structure that is both environmentally responsive and energy efficient.
Designing a Space for Climate Dialogue
More than an air purification unit, the Reverse Chimney Pavilion is envisioned as a public platform for environmental discourse. The structure’s interior and surrounding spaces are designed to host exhibitions, discussions, and educational forums focused on sustainability, climate change, and clean energy solutions. Its presence in an urban landscape serves as a catalyst for curiosity and engagement, drawing people in to explore its purpose and message.
Rethinking the Symbol of Pollution
The pavilion proposes a closed-loop approach to construction, using carbon emissions not only as a design problem to be solved but as a raw material for building. The material concept builds on the precedent of carbon-based tiles and extends it to an architectural scale.
The building material is composed of a binding agent, structural reinforcements, and carbon collected from pyrolysis-based factories. The carbon is processed into a dry mix or slurry, combined with waste marble chips and binders to create a durable, concrete-like substance. This mix can be cast in molds or precast into segments, then assembled on-site, resulting in a carbon-negative structure that embodies a circular model of material use.


Structural Innovation: The Clam Shell Pattern
Given the density of the carbon-based material and the need for structural efficiency, the pavilion adopts a clam shell-inspired form. The base is made wider than the top to improve stability and reduce reliance on external supports or deep foundations. The clam shell geometry, characterized by folded, fan-like patterns, distributes weight efficiently and increases resistance to wind loads.
This design not only enhances structural integrity but also adds a visual rhythm and texture, creating an origami-like surface that elevates the architectural language of the pavilion.
A Landmark for Clean Air and Collective Action
The Reverse Chimney Pavilion is designed to be both functional and symbolic. It actively improves air quality while offering a space where individuals can come together to reflect on urban pollution, sustainability, and the future of design. As a public installation, it becomes a landmark—inviting interaction, education, and advocacy through its presence.
Unlike product-based innovations, this architectural intervention operates at the urban scale, engaging the community in tangible experiences of clean air and climate-conscious design. The pavilion becomes not just an object, but an environment
Future Implementation and Site Possibilities
Initial considerations for deploying the pavilion include cities with high pollution levels and strong architectural visibility, such as Delhi or Dubai. As development continues, live experiments and data collection will refine its performance and optimize its systems. These prototypes aim to be strategically placed for maximum environmental and social impact.


Toward Sustainable Design Thinking
The Reverse Chimney Pavilion underscores the importance of life-cycle thinking in design and construction. Sustainable architecture demands rigorous research, innovation in materials, and long-term vision. The practice of creating without awareness has reached a tipping point; future innovations must focus not only on form and function but also on impact, regeneration, and accountability.